A blank 400 square foot wall in a new fitness center was screaming for visual interest. Briefed with existing brand markers of empowerment, supportive community building, personal growth, and a love of plants, Bent Design Co developed three mock-ups for Athena’s wall of opportunity. 

 

The final design is topographical and brings dimensional movement that invokes a climb. Largescale hand-drawn typography keeps fitness class attendees inspired and empowered. Athena has enjoyed more social media engagement thanks to this beautiful mural.