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Just Keep Growing at Athena Fitness and Wellness

A blank 400 square foot wall in a new fitness center was screaming for visual interest. Briefed with existing brand markers of empowerment, supportive community building, personal growth, and a love of plants, Bent Design Co developed three mock-ups for Athena’s wall of opportunity. 


The final design is topographical and brings dimensional movement that invokes a climb. Largescale hand-drawn typography keeps fitness class attendees inspired and empowered. Athena has enjoyed more social media engagement thanks to this beautiful mural.

© 2021 Bent Design Co

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